Demystifying Web3 and engaging NFTs to incentivize fan loyalty.

Olympique de Marseille

Project Context

Olympique de Marseille partnered with Elemint to launch NFTs related to Ligue 1, a European professional soccer league. The challenge was to nurture Elemint’s budding SME-focused Web3 fan loyalty platform and gain traction in the European sports industry, while easing the fanbase into the world of Web3.

The Solution

We designed and built a web-app to sell match highlights as video NFTs as well as a loyalty platform that encouraged fans to engage more deeply with the team, rewarding those who attended more games and get involved with OM on social with exclusive content.

Project Outcomes

Designed and developed a digital twin ticket for who attend the games live, with a lottery for perks all done on chain.

1

2

Conducted a series of workshops and a workstream that set a new course for Elemint as a loyalty player, and informed the development of the very successful digital twin product.

3

Designed and developed digital NFT collectibles that were highlights from live matches.

We aimed to create a meaningful connection between fans and their teams.

Within 6 weeks,

10,000+ soccer fans were exposed to a beta version of the digital twin ticket.

Within 2 months,

We had designed and built a large feature release with an enterprise component controlling access to events using a NFT ticketing twin.

Within 5 months,

There had been consistent feature releases (2-3 per month).

  • A responsive landing page was designed for fans to claim their commemorative twin ticket.

  • Over 10,000 fans created an account with Elemint to engage with the commemorative NFT twin ticket.

  • 3,500+ NFT twin tickets were minted.

  • A lottery for perks was done completely on the blockchain.

Digital Twin Ticket

Exposing Olympique de Marseille fans to the blockchain

Incentivizing OM fan engagement using exclusive content

  • “Missions” were created to incentivize engagement and attendance for games. We created two types of missions, sequenced and non-sequenced, to encourage fans to participate further with Elemint’s offerings.

  • Elemint offered a raffle for an exclusive stadium tour of the OM Stadium Orange Velodrome for loyal fans who engaged with the social and Web3 aspects.

Browse and Buy NFTs

Empowering fans to purchase NFTs of popular plays from OM matches

  • Users have the ability to browse, purchase, and view NFTs in their collection

  • The app supported live NFT drops on the homepage through web sockets

  • 300+ users with over 100 followers on Discord engaged with the product, spreading information through word-of-mouth

  • 3/4 of the inventory was sold

Previous

Ligue 1
Next

Delta Dental