selected works

Sarah Holman in profile.

year 2026

Sarah HolmanProduct DesignerBased in NYC

I’m a product designer specializing in fan engagement and community-driven experiences. My work in sports and entertainment focuses on how people discover, participate, and form identity around the things they care about most.

Selected works

The Festiverse logo over a festival crowd at Austin City Limits.

Live Nation

product strategy, product design, design systems

Three Ligue 1 Play screens over a stadium celebration.

Ligue 1

ux research, product design, design systems

Olympique de Marseille project cover.

Olympique de Marseille

product design, web design

Delta Dental project cover.

Delta Dental

service design, ux research, b2b design

Discover project cover.

Discover

ux research, product design

Design experience

2024 — Present

Live Nation

2024 — Present

Strictly Studio

2023 — 2024

Ligue 1

2022 — 2023

West Monroe

2021 — 2022

First & First Consulting

Word on the street

John S.

Senior Principal Product Manager
“I've rarely worked with a designer as quick and polished as Sarah is. Producing high quality designs and prototypes very fast. I would want Sarah on every team I'm on, not just for the great design skills she has, but also being able to play a dual role in product, and being a great teammate to everyone.”

Lewis A.

Technical Lead
“She effortlessly translated complex technical requirements into clear and actionable insights for both our product managers and engineering team. Her gathering feedback early in the design process ensured that our projects were not only aesthetically appealing but also technically feasible.”

Chris I.

Forward Deployed Engineering Director
“What Sarah built for Festiverse is one of the most thoughtfully put together design systems I've ever had the pleasure of working with.”